Strategic Commercial Management

David Lowe

$336

Hardback

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English

Routledge
30 June 2025

Economics of industrial organisation; Business strategy; Project management; Sales & marketing management; Sales & marketing

Series: Management Practice Essentials

Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.

This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.

Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.

By: David Lowe
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
ISBN: 9780367510299
ISBN 10: 0367510294
Series: Management Practice Essentials
Pages: 254
Publication Date: 30 June 2025
Audience: College/higher education , Professional and scholarly , Adult education , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Making Commercial Management Strategic 2. Foundations of Commercial Relationships 3. Identifying, Allocating and Managing Risk and Value 4. Exchange Governance 5. Commercially Driven Decision-Making 6. Influencing Partner Behaviour 7. Applying Rigorous and Consistent Commercial Processes and Procedures 8. Realising Value at the Commercial Interface

David Lowe is Professor of Commercial Management, a joint appointment at the School of Energy Geoscience Infrastructure and Society and Edinburgh Business School, Heriot Watt University.

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Strategic Commercial Management

David Lowe

$336

Hardback

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